What’s it like to create social for the biggest social brand in the world? Well, it's like a working masterclass in best practices.

Working closely with our clients, I led a core team of 6 creatives, multiple strategists and rotating content creators to launch a new brand at Meta. The goal was to create Meta for Work, a thought-leader brand for Extended Reality at the enterprise level. Launching at zero, we quickly ballooned to 85k.

We created a diverse calendar of social-first assets that ranged from quick-hitting statistics on benefits and cheeky polls to in-depth explorations of specific use cases. We paired these posts with long-form editorial pieces that explored the changing workplace through an editorial lens, offering an even deeper sense of reality and providing our audience with a transition point to visit and explore the Meta for Work site for themselves.

Our team cranked through a mix of net-new creative deliverables for products and launches as well as conducted an exhaustive audit on Meta’s pre-existing assets to dice up into new pieces of creative.

Also, I’m now an expert on XR. Ask me anything.

STEP ONE: Create content for Meta Explores, our original editorial hub for thought leadership consisting of interviews, articles and aggregated trend pieces.

STEP TWO: each article or interview was reimagined countless ways into organic social to drive traffic and engagement across defined channels.

STEP THREE: Layer in a light layer of quick, posts with personality that still educate
on the benefits of XR.

POST COPY: Surgical training sure has seen some impressive upgrades. Today, medical professionals are using VR to fine-tune their skills without the need for an operating room.
LinkedIn Poll
POST COPY: The speed of business keeps getting faster, but companies are using VR to help their teams keep up. Well, once they’re done being frozen in amazement. #virtualreality
POST COPY: We’ve come a long way from the Agora. With VR, you can discuss your business' biggest questions with all your best and brightest, from anywhere in the world. Even better? There are no togas required.
LinkedIn poll
POST COPY: AI has the incredible potential to uplift and empower junior employees, driving productivity and success for businesses, as per a recent @stanfordhai study.
POST COPY: We’re giving a hand to all the building innovators on this #worldarchitectureday. The ones leaving the days of pencil and paper in the past.
POST COPY: Business is evolving, and it’s happening at lightning speed. ⚡ Today, over half of Fortune 500 companies from 2000 no longer exist. Christine Trodella thinks extended reality could be the tech to help companies keep from facing the same fate. How do you think it would change your industry? #CES2024
POST COPY: Are your building plans on the level? 651 years ago the city of Pisa thought so, but a VR inspection might’ve shown the foundation was a little finicky.
LinkedIn Poll

What’s it like to create social for the biggest social brand in the world? Well, it's like a working masterclass in best practices.

STEP ONE: Create content for Meta Explores, our original editorial hub for thought leadership consisting of interviews, articles and aggregated trend pieces.

STEP TWO: each article or interview was reimagined countless ways into organic social to drive traffic and engagement across defined channels.

STEP THREE: Layer in a light layer of quick, posts with personality that still educateon the benefits of XR.

POST COPY: Surgical training sure has seen some impressive upgrades. Today, medical professionals are using VR to fine-tune their skills without the need for an operating room.

LinkedIn Poll

POST COPY: The speed of business keeps getting faster, but companies are using VR to help their teams keep up. Well, once they’re done being frozen in amazement. #virtualreality

POST COPY: We’ve come a long way from the Agora. With VR, you can discuss your business' biggest questions with all your best and brightest, from anywhere in the world. Even better? There are no togas required.

LinkedIn poll

POST COPY: AI has the incredible potential to uplift and empower junior employees, driving productivity and success for businesses, as per a recent @stanfordhai study.

POST COPY: We’re giving a hand to all the building innovators on this #worldarchitectureday. The ones leaving the days of pencil and paper in the past.

POST COPY: Are your building plans on the level? 651 years ago the city of Pisa thought so, but a VR inspection might’ve shown the foundation was a little finicky.

LinkedIn Poll

Outside of our ongoing content stream, we also created videos for variousproduct announcements, like Zoom integration into Horizon Workrooms.

RTX

STEP THREE: Layer in a light layer of quick, posts with personality that still educate
on the benefits of XR.

Outside of our ongoing content stream, we also created videos for various
product announcements, like Zoom integration into Horizon Workrooms.